Our Vision

Established in late 2013, East Coast Liquor’s main focus has been to source a diverse range of premium and authentic spirits from Australia, Europe and the Caribbean, putting them in the hands of fine establishments across the east coast of Australia.

The vision of the company is to educate and introduce our customers to previously unattainable high quality spirits and to allow them to enjoy the diverse range of premium and authentic styles and flavour profiles that the East Coast Liquor team and their advisers have experienced 1st-hand.

In line with this vision, East Coast Liquor has been keeping a watchful eye on emerging categories and market trends in Australia. In addition to artisan craft spirits, one of the fastest emerging trends in Australian is the ‘premiumisation’ of rum and consumer desire for more authentic and unique products than the incumbent offerings. With this in mind, East Coast Liquor is positioning itself to best meet this emerging demand and become purveyors and specialists in what is our passion – rum and aged spirits!

East Coast Liquor operate their headquarters in Newcastle NSW Australia (about 1.5 hours north of Sydney), with warehousing facilities in Sydney.


Our Team

Josh Wall, President

A rum enthusiast and purveyor of authentic rum and aged spirits, Josh founded East Coast Liquor and co-founded the Newcastle Rum Club with a vision to introduce previously unattainable high quality spirits & liqueurs to the Australian market.

Tatu Kaarlas, Brand Development Manager

Tatu has many rum-based accolades and has travelled the world in pursuit of his love of photographing and writing about (and consuming) rum.  Due to his vast knowledge and passion for traditionally crafted spirits, he is part of the International Rum Expert Panel, and participates as a judge in various tasting competitions around the world. As in integral part of the East Coast Liquor sales team, Tatu leads our brand development activities and is an invaluable and trusted source of knowledge for all things rum.

Robbie M., Mascot

A rum enthusiast and ideas man, Robbie co-founded the Newcastle Rum Club with a vision to change the perception and raise the profile of the rum category starting in his own backyard, guest by guest, conversation by conversation,  dram by dram. He has also assumed the position of ‘Head Taster’ and is often found in East Coast Liquor HQ tasting rooms!

Luke H., Sales Adviser

Luke brings 9+ years of experience as a senior sales consultant with Diageo and Coca-cola Amatil in Australia, focusing on wholesale, distribution and marketing of renowned brands such as Smirnoff, Johnnie Walker, Havana Club and Bundaberg Rum.

Fiona C., Transport & Logistics Coordinator

Fiona brings 10 years of experience working with the leading Australian Customs brokerage firm, specialising in air and sea freight logistics, customs clearance procedures and bonded warehousing solutions.